Conversion-optimized web ordering with dietary filters, personalized menus, scheduled availability, capacity management, and streamlined checkout.
See how the menu transforms for each customer — from a first-time guest seeing popular items and categories, to a regular with their favorites surfaced, to a VIP member with exclusive pricing and chef-curated picks. Powered by real AI personalization.
Alex just moved to the neighborhood and is exploring the menu for the first time.
Build your perfect pizza with an interactive visual builder. Filter by dietary preferences (vegetarian, vegan, gluten-free, keto, halal), avoid allergens, choose from crusts, sauces, cheeses, and 14 toppings — with live price updates and smart suggestions.
Watch how the kitchen load fluctuates across rush periods — from quiet afternoons to peak dinner rush. Toggle order pausing when capacity is reached, see real-time slot availability, estimated wait times, and fraud detection in action.
Experience the streamlined 3-step checkout flow with saved payment cards, coupon codes with real-time validation, one-click reorder, and animated order summaries. See how every customer gets the best available deal automatically.
Last order: Pepperoni Pizza, Garlic Bread, Tiramisu — $38.97
Conversion-optimized web ordering with dietary filters, personalized menus, scheduled availability, capacity management, and streamlined checkout.
Let customers filter the menu by gluten-free, vegetarian, vegan, keto, halal, or any custom dietary profiles you define.
Search and filter menu items by specific ingredients, toppings, or excluded components.
Clear allergen warnings displayed on items and during customization for top allergens.
Save customer dietary preferences and automatically filter menus for repeat visits.
Customers save their dietary profiles and receive personalized menu recommendations.
Create unlimited custom dietary categories like keto-friendly, low-carb, or heart-healthy.
AI-powered menu personalization showing favorite items, past orders, and tailored recommendations based on customer history.
Favorite items and most-ordered pizzas surface at the top of the menu for quick reordering.
Complete order history with one-tap reorder and the ability to customize previous orders.
AI suggests items based on past orders, time of day, weather, and what similar customers ordered.
Reorder entire past orders or individual items with a single tap from the order history page.
Household-level profiles with individual preferences for each family member ordering together.
Set different menus for day parts — breakfast pizzas, lunch specials, dinner — and schedule availability dates for seasonal offerings.
Configure separate menus for breakfast, lunch, dinner, and late-night with automatic switching.
Schedule menu items and promotions to appear and disappear at precise times and dates.
Easily add seasonal pizzas and limited-time offers with scheduled start and end dates.
Different availability schedules per location based on operating hours and local demand patterns.
Menu items and promotions automatically remove themselves from the menu on the scheduled end date.
Automatically pause ordering when kitchen hits capacity. Set order limits by time slot and get real-time throughput tracking.
Set maximum orders per time slot to prevent kitchen overload and maintain quality standards.
Monitor how many orders are booked in each time window and adjust limits in real time.
Automatic ordering pause when capacity is reached with countdown timer until next available slot.
Configure capacity thresholds per location based on kitchen size, staff levels, and equipment.
Real-time kitchen capacity dashboard showing current load, staffing, and available order slots.
One-click reorder, saved payment methods, address autocomplete, and express checkout for returning customers.
Securely stored payment methods for one-tap checkout without re-entering card details.
Repeat your last order or a saved favorite with a single tap — no menu browsing needed.
Smart address lookup with autocomplete, saved addresses, and delivery zone validation.
Skip optional steps and go directly to payment for returning customers with saved preferences.
PCI-compliant payment processing with tokenization, encryption, and fraud screening on every transaction.
Create complex promotions — BOGO, percentage off, free delivery, bundle deals — with automatic application at checkout.
Buy-one-get-one promotions configurable by item, category, day of week, and customer segment.
Generate and manage unique discount codes with usage limits, expiry dates, and minimum order values.
Flash sales and happy hour pricing that automatically activate and deactivate on schedule.
Track promotion performance with redemption rates, incremental revenue, and customer acquisition metrics.
Configure rules that automatically apply the best available promotion at checkout without customer action.
In today's competitive pizza market, standing still means falling behind. Website Ordering addresses the critical gaps that hold restaurants back.
Most pizza restaurant websites offer a frustrating ordering experience — clunky interfaces that don't show accurate pricing until checkout, no dietary filtering for customers with restrictions, generic menus that show the same items to everyone regardless of their preferences or order history, and checkout flows with too many steps that cause high abandonment rates. Without capacity management, restaurants get slammed with more orders than their kitchen can handle during peak times, leading to delayed deliveries, customer complaints, and order cancellations that damage both revenue and reputation. Promotions are typically managed through manual coupon code systems that are prone to errors, expirations are missed, and the best available deal is rarely applied automatically. The lack of mobile optimization on many restaurant ordering websites drives customers to delivery aggregators where the ordering experience is superior but commissions eat 15-30% of every order.
PizzaAutomation's Website Ordering module provides a conversion-optimized ordering experience with dietary filters that let customers filter the menu by gluten-free, vegetarian, vegan, keto, halal, or custom profiles, with clear allergen alerts displayed throughout the ordering flow. The Personalized Menu AI learns each customer's preferences, surfacing favorite items, past orders, and tailored recommendations based on order history, time of day, and weather — reducing decision time and increasing order frequency. Capacity Management automatically pauses ordering when the kitchen reaches its limit, with configurable order caps per time slot and real-time throughput tracking that prevents overselling and protects food quality. The Streamlined Checkout offers one-click reorder for returning customers, saved payment methods with tokenized security, address autocomplete, and express checkout that minimizes friction at the critical conversion moment.
Delivery aggregator commissions have reached unsustainable levels of 15-30% per order, making a high-converting direct website ordering channel the single most important profit driver for pizza restaurants — every order captured on your own site saves 15-30% compared to an aggregator order. Consumer expectations for web experiences have been set by Amazon, DoorDash, and other best-in-class e-commerce platforms — a slow, confusing, or impersonal ordering website drives customers directly to competitors or aggregators that offer a superior digital experience. The percentage of restaurant orders placed digitally has crossed 60% and continues to grow, making the online ordering experience a primary brand touchpoint rather than a supplementary channel. Dietary restrictions affect 40%+ of consumers, and restaurants that make it easy to find suitable menu items capture this growing segment while competitors lose them to brands that provide clear dietary labeling.
A conversion-optimized website ordering experience typically lifts online conversion rates by 20-35%, directly increasing digital revenue without additional marketing spend. Personalized menu recommendations and AI-powered upsells increase average online order value by 10-18% compared to static menus. Capacity management prevents the 5-15% of orders that would otherwise be canceled or excessively delayed during peak periods, preserving revenue and customer satisfaction. Every percentage point of order volume shifted from aggregator channels to direct website ordering saves the restaurant 15-30% in commission fees — for a location doing $500,000 in annual aggregator sales, shifting even 20% to direct saves $15,000-30,000 in fees annually.
Independent pizza restaurants relying on generic website ordering platforms or aggregator-only strategies are losing the digital battleground to chains that invest heavily in personalized, conversion-optimized ordering experiences. PizzaAutomation's Website Ordering provides independent operators with the same AI-powered personalization, dietary filtering, and capacity management capabilities that major chains spend millions developing in-house. The ability to automatically pause ordering when the kitchen is at capacity gives these operators a quality reliability advantage over competitors who accept unlimited orders and deliver inconsistent food and late deliveries. The promotions engine with auto-apply rules ensures customers always receive the best available deal, eliminating the frustration of expired coupon codes and missed promotions that drive customers to competitors with clearer pricing.
Website orders flow directly into the POS and Kitchen Display System alongside orders from all other channels, with consistent make-line sequencing and preparation workflows. Customer profiles, dietary preferences, and order history are shared bidirectionally with the Self-Service Kiosks and Mobile App modules, creating a unified personalized experience across every ordering touchpoint. The Promotions Engine integrates with the AI Pricing Engine to ensure pricing consistency between dynamic price adjustments and promotional discounts. Capacity management data is shared with the AI Operations module for labor optimization and with the AI Analytics & Insights module for throughput analysis and peak period planning.
Website payment processing is PCI-DSS Level 1 compliant with full end-to-end encryption, tokenization, and AVS/CVV verification on every transaction. Customer accounts are secured with bcrypt password hashing, optional multi-factor authentication, and automatic session timeout on inactivity. The platform includes built-in DDoS protection, rate limiting, and web application firewall rules that protect against common attack vectors. All customer personally identifiable information and order data is encrypted at rest with role-based access controls ensuring only authorized staff can view customer details and order history.
Sub-2-second page load times on mobile and desktop; 99.95% uptime SLA with auto-scaling to handle traffic spikes; responsive design optimized for all devices and screen sizes; supports unlimited concurrent users and simultaneous orders; dietary filtering across 10+ predefined and unlimited custom categories; capacity management for 50+ concurrent order slots per location; saved payment methods with tokenization for 100,000+ stored cards; promotions engine supports BOGO, percentage, dollar-off, free delivery, and bundle deals with unlimited conditions; 15+ language support.
Launch in days, not months.
Set up the module with your business data, preferences, and rules in minutes.
Connect with your existing systems — POS, payroll, inventory, and more.
Activate and start seeing results immediately with our guided onboarding.
See how Restaurant++'s website ordering stacks up against the competition.
| Feature | Restaurant++ | Toast | Square | Clover |
|---|---|---|---|---|
| Core Functionality | Included | Basic | Limited | Basic |
| AI Integration | Native AI | Not Available | Not Available | Not Available |
| Multi-Location Support | Unified platform | Separate instances | Separate instances | Separate instances |
| Reporting & Analytics | Real-time dashboards | Basic reports | Basic reports | Limited reports |
| API & Integrations | Open API + webhooks | Limited API | No API | Limited API |
| Mobile Access | Full mobile app | Web-only | Web-only | Mobile app |
| Support | 24/7 priority support | Business hours | Email only | Business hours |
| Pricing | All-inclusive | Per-feature fees | Per-feature fees | Per-feature fees |
Everything you need to know about Website Ordering.
Setup takes less than 15 minutes. Import your menu, configure your settings, and you are ready to go.
Hear from restaurant businesses that use Website Ordering.
The Website Ordering module transformed how we operate. We saw immediate improvements in efficiency and customer satisfaction.
Switching to Restaurant++'s Website Ordering was one of the best decisions we made. The AI capabilities alone put them years ahead of competitors.
We evaluated every platform on the market. Restaurant++'s Website Ordering was the clear winner — more features, better AI, and lower total cost.
Join 12,000+ restaurant locations that trust Restaurant++ to streamline operations, reduce costs, and drive growth.