Targeted SMS campaigns with opt-in management, delivery tracking, segmentation, and automation — driving engagement directly to customers' phones.
Interactive SMS campaign composer with variable personalization, segment targeting, A/B testing toggle, and schedule controls. Compose rich messages with character counter, emoji picker, and personalization variables — then choose your audience segments and launch.
Real-time campaign performance tracking with KPI metrics (Total Sent, Open Rate, Click Rate, Conversion Rate, ROI), 30-day daily trend area chart, campaign comparison table with status badges and progress bars, channel performance breakdown, and ROI summary.
| Campaign | Sent | Open Rate | Click Rate | Conv. | ROI | Status |
|---|---|---|---|---|---|---|
Weekend Special Jul 2, 2026 | 2450 | 93% | 28% | 184 | 420% | sent |
Birthday Rewards Jun 28, 2026 | 380 | 96% | 43% | 68 | 590% | sent |
New Menu Launch Jul 1, 2026 | 1800 | 91% | 27% | 112 | 340% | sending |
Abandoned Cart Jun 25, 2026 | 520 | 93% | 38% | 76 | 680% | sent |
Win-Back Lapsed TBD | 890 | 82% | 29% | 48 | 220% | draft |
Visual lifecycle trigger workflow builder with 6 pre-built triggers — Order Completed, Birthday Greeting, Lapsed Customer, Post-Visit Feedback, High-Value At-Risk, and New Customer Welcome. Click any trigger to reveal connected SMS templates, audience filters, and performance stats.
Side-by-side message variant editor with adjustable split percentage, animated delivery simulation showing Sending → Delivered → Opened → Clicked → Converted for each variant, automatic winner detection by open rate, click rate, and conversion rate, and AI-generated optimization recommendations.
Targeted SMS campaigns with opt-in management, delivery tracking, segmentation, and automation — driving engagement directly to customers' phones.
Interactive SMS campaign composer with variable personalization, segment targeting, A/B testing toggle, and schedule controls.
Rich text editor with character counter, emoji picker, and personalization variable dropdown (name, favorite item, location, loyalty points).
Select from pre-built segments — Frequent Diners, Lapsed, High Value, Birthday This Month — with estimated audience size per segment.
Toggle A/B testing with variant B editor, split percentage slider (10-90%), and automated winner selection based on open rate.
Send immediately or schedule with date/time picker, timezone selector, and best-time optimization suggestion.
Pre-send summary showing recipient count, message preview, schedule time, and A/B test configuration with one-click deploy.
Real-time campaign performance tracking with KPI metrics, daily trend, campaign comparison, and ROI analysis.
Animated counters for Total Sent, Open Rate, Click Rate, Conversion Rate, and ROI with period-over-period change indicators.
30-day area chart tracking sent, opened, and converted counts with hover tooltips and day-over-day comparison.
Table of all campaigns with status badges, delivery progress bars, performance metrics, and per-campaign ROI calculations.
SMS channel performance breakdown including delivery rate, open rate, click-through rate, conversion rate, and cost per conversion.
Estimated revenue vs cost calculation with ROI percentage, total conversions, and average order value assumptions.
Visual lifecycle trigger workflow builder with auto-connected SMS templates, audience filters, and performance tracking.
Pre-built triggers for Order Completed, Birthday, Lapsed 30/60/90 Days, Post-Visit, High-Value At-Risk, and New Customer.
Visual trigger-to-action flow showing how each trigger connects to templates, segments, and campaign execution.
Per-trigger audience filters with min order count, min spend, days since last visit, and birthday month settings.
Each trigger displays the connected SMS template with preview, estimated reach, and trigger frequency stats.
Per-trigger performance showing times fired, open rate, conversion rate, and revenue attributed to each automation.
Side-by-side message testing with real-time simulation, winner detection, and AI-powered optimization recommendations.
Dual message composer showing Variant A and B with separate character counters, emoji pickers, and variable insertion.
Adjustable split percentage slider with real-time audience allocation calculation between variants A and B.
Animated delivery simulation showing message progression — Sending → Delivered → Opened → Clicked → Converted for each variant.
Automatic winner determination by open rate, click rate, and conversion rate with statistical significance indicator.
AI-generated optimization insights based on test results — message length, emoji usage, timing, and offer recommendations.
In today's competitive pizza market, standing still means falling behind. SMS Marketing addresses the critical gaps that hold restaurants back.
Traditional SMS marketing for restaurants is often a fragmented mess — restaurants piece together separate tools for list building, campaign sending, compliance management, and analytics, leading to data silos and inconsistent customer experiences. Without proper TCPA compliance tools, restaurants risk fines of $500-$1,500 per unsolicited text message. Marketing teams struggle with low open rates on email (20-25%) while SMS offers 98% open rates within 3 minutes, yet most restaurants fail to leverage SMS effectively due to complexity of segmentation, personalization, and automation setup.
The SMS Marketing module provides a complete campaign platform with drag-and-drop campaign builder, rich text and emoji support, and personalization variables. Advanced list segmentation by order history, location, preferences, and engagement level enables targeted messaging. Built-in TCPA compliance with double opt-in workflows, DNC list scrubbing, and consent tracking eliminates legal risk. Detailed analytics track delivery, open, click-through, and conversion rates per campaign with A/B testing for message optimization. Automated trigger-based sequences handle welcome series, abandoned cart recovery, order updates, birthday offers, and re-engagement campaigns.
SMS marketing delivers 98% open rates within 3 minutes of delivery compared to 20-25% for email, making it the most effective channel for time-sensitive restaurant offers. With 45% of consumers saying they would switch to a competitor that sends SMS offers, restaurants without SMS marketing are leaving revenue on the table. TCPA enforcement has intensified, with class-action lawsuits reaching $10M+ settlements for non-compliant texting — making built-in compliance tools essential rather than optional. The shift to mobile-first consumer behavior means SMS is no longer a supplementary channel but a primary driver of repeat visits and impulse purchases.
SMS marketing campaigns for restaurants typically achieve 25-40% conversion rates with average ROI of $40-60 per $1 spent. Automated abandoned cart SMS sequences recover 12-18% of otherwise lost orders, representing a direct revenue lift of 8-12%. Birthday SMS offers generate 30-50% redemption rates, driving incremental visits and customer loyalty. Welcome SMS sequences improve 90-day retention by 15-20% compared to no follow-up. List segmentation improves campaign performance by 3-5x compared to broadcast messaging to all subscribers.
Generic SMS marketing platforms like Twilio, Klaviyo, and Postscript lack restaurant-specific features like integration with POS data for triggered campaigns, order-based segmentation, and dining-specific timing optimization. Restaurant-focused competitors typically offer basic SMS without advanced features like double opt-in workflows, A/B testing, multi-step automation sequences, and detailed conversion analytics tied to actual order data. Our module's deep integration with the CRM, ordering, and loyalty modules enables campaign triggers based on real purchase behavior — not just generic browse abandonment — providing more relevant and higher-converting messaging.
SMS campaigns pull customer segments from the Customer Data Platform (CDP) with ordering history, loyalty status, location preferences, and engagement scores. Triggered campaigns integrate with the Ordering modules for abandoned cart recovery, with the Loyalty module for birthday and reward notifications, and with the Feedback module for post-visit NPS surveys. Campaign performance data flows back to the CDP for customer profile enrichment and attribution tracking. TCPA compliance data including opt-in records, consent timestamps, and opt-out history is stored in the Compliance module for audit support.
All SMS message content and customer phone numbers are encrypted in transit (TLS 1.3) and at rest (AES-256). TCPA compliance records including opt-in timestamps, consent source, and opt-out history are stored with immutable audit trails for regulatory defense. Phone numbers are tokenized for analytics purposes — raw numbers are only accessible to authorized campaign managers with role-based permissions. The module supports SSO integration with existing identity providers for unified access control across marketing tools.
Supports unlimited SMS campaigns with up to 1M messages per month per instance. TCPA-compliant with double opt-in, DNC scrubbing, consent tracking, and keyword-based opt-in/out (STOP/UNSTOP). List segmentation by 50+ attributes including order history, location, preferences, and custom fields. A/B testing with automated winner selection. Trigger-based sequences with unlimited steps. Real-time analytics with delivery, open, click, and conversion tracking. Integration with all major US and international carriers. 99.9% API uptime SLA.
Launch in days, not months.
Set up the module with your business data, preferences, and rules in minutes.
Connect with your existing systems — POS, payroll, inventory, and more.
Activate and start seeing results immediately with our guided onboarding.
See how Restaurant++'s sms marketing stacks up against the competition.
| Feature | Restaurant++ | Toast | Square | Clover |
|---|---|---|---|---|
| Core Functionality | Included | Basic | Limited | Basic |
| AI Integration | Native AI | Not Available | Not Available | Not Available |
| Multi-Location Support | Unified platform | Separate instances | Separate instances | Separate instances |
| Reporting & Analytics | Real-time dashboards | Basic reports | Basic reports | Limited reports |
| API & Integrations | Open API + webhooks | Limited API | No API | Limited API |
| Mobile Access | Full mobile app | Web-only | Web-only | Mobile app |
| Support | 24/7 priority support | Business hours | Email only | Business hours |
| Pricing | All-inclusive | Per-feature fees | Per-feature fees | Per-feature fees |
Everything you need to know about SMS Marketing.
Hear from restaurant businesses that use SMS Marketing.
The SMS Marketing module transformed how we operate. We saw immediate improvements in efficiency and customer satisfaction.
Switching to Restaurant++'s SMS Marketing was one of the best decisions we made. The AI capabilities alone put them years ahead of competitors.
We evaluated every platform on the market. Restaurant++'s SMS Marketing was the clear winner — more features, better AI, and lower total cost.
Join 12,000+ restaurant locations that trust Restaurant++ to streamline operations, reduce costs, and drive growth.